Goodmail Announces First Month With Over Three Billion CertifiedEmail Messages Delivered

Strong Email Service Provider Support Drives Record September Volume of “Blue Ribbon”-marked CertifiedEmail

For More Information For Marketers: What is CertifiedEmail? Who accepts CertifiedEmail? CertifiedEmail service providers

MOUNTAIN VIEW, Calif.,October 7, 2008 - Goodmail Systems, creator of CertifiedEmail™, email consumers want from the companies they trust, today announced that it delivered a record 3.1 billion CertifiedEmail messages in September from more than 500 leading brands including KeyBank, PETCO, Hewlett-Packard and About.com. This monthly volume represents 30 times growth compared to the same period last year and demonstrates the increasing acceptance of CertifiedEmail as a critical tool for maximizing email marketing performance.

“Our partnerships with email service providers and the results experienced by our customers are the engines of this phenomenal growth,” said Peter C. Horan, CEO of Goodmail.  “Leading ecommerce, media, and financial brands are consistently achieving lifts of 20-30 percent in open and click-through rates. This is worth millions of dollars to them.”

Companies ranging from Time Inc. to Overstock.com to StubHub have reported that compared to sending regular email, CertifiedEmail significantly increases delivery, open and click-through rates, as well as key business metrics such as sales, orders and Web site logins. (For more information, visit: www.goodmailsystems.com/success).

Available only to senders who follow email best practices, CertifiedEmail messages are delivered directly to the inbox with all links and images displayed by default. Consumers can easily identify authentic email messages from certified, permission-based senders by looking for the non-spoofable, CertifiedEmail blue ribbon envelope icon in their inbox. This assurance improves the email experience by providing consumers with a simple visual means of determining the validity and security of a message before they open it.

 

About Goodmail Systems

Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email campaign effectiveness. CertifiedEmail has been adopted by seven of the nation's top ten email mailbox providers, and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.

Media Contacts

Stephen Gilmore
Manning Selvage & Lee
Telephone: 212-468-4056
Email: stephen.gilmore@mslpr.com